Privacy Policy

Mini Melton is run by me, Jenny Butterfield, as a sole trader. Your privacy is important to me and I’d like to be clear about what personal data I collect from you and how I use it.  This policy explains the type of personal information that's collected when you use the website, buy from Mini Melton or sign up to the mailing list.

Sharing your data


The information you provide is solely used by Mini Melton and relevant services e.g. the postal service and will never be sold or rented to a third party. 

Using your data

I only use your personal data when legally permitted. The most common uses of your data are:

  • Where I need to process your data to complete a contract between us e.g when you buy something 

  • Where it is necessary for my legitimate interests in running my business, using your data in a way that  you might reasonably expect me to use it and without infringing your rights e.g emailing you when you have subscribed to newsletters

  • Where I need to comply with a legal or regulatory obligation e.g. payment of taxes.



What data I collect and where it is kept:

If you buy an item from me at I will collect your name, address , email address and which items you purchased in order to process your order and handle any refunds. This information is stored in the ecommerce system I use, Wix. Your credit card details are not stored. As a customer, you won't be added to any other marketing list unless you have opted in to those separately (see below re email subscribers). I am required under UK tax law to keep your basic personal data (name, address and contact details) for a minimum of 6 years.

Email subscribers

What data I collect and where it is kept:

I collect your email address when you subscribe to my mailing list. The mailing list is used to keep you updated about Mini Melton's brand and products. A third party provider called MailChimp is used to deliver the emails to you and store your data securely. You have the right to unsubscribe at any time by following the links on email marketing messages or by contacting me at

Website users

What data I collect and where it is kept:

I may collect your IP address and information regarding your location and pages accessed on the website. This data is collected and stored in Google Analytics. This data enables me to analyse general traffic patterns on my website and determine if the website could be improved or whether I could offer additional services. Your IP address is not visible to me.


Cookies are small pieces of data stored on a site visitor's browser, usually used to keep track of their movements and actions on a site. These cookies are implemented in every site built by Wix.  The types of cookies my website uses are for security purposes, to identify logged in site members and to enable you to move around and use the website. 

Your rights

You have the right to :

  • be informed about the data kept about you

  • to access and receive a copy of the data kept about you

  • to rectify, change or delete the personal information kept about you

  • to object to how your data is processed or restrict its use

  • to raise a concern or complaint about the use of your information


Please contact me in all instances if you wish to know anything about the data kept about you at To find out more about your rights, please visit the ICO website.

Changes to this policy

I reserve the right to amend this policy and will keep you notified. This policy was updated on 25 May 2018.